Reuben and Rose Mattus. Reuben And Rose Mattus And Doris And Kevin Hurley Foundation, Inc. is a New York Domestic Not-For-Profit Corporation filed on October 28, 1983. Reuben Mattus (1912 – January 27, 1994) was born in Poland of Jewish parents. What started out as a simple family business … In 1961, Reuben Mattus, helped by his wife Rose, reacted by offering high-quality ice cream: much richer and creamy, with less air and without preservatives ingredients. Häagen-Dazs is an American ice cream brand, established by Reuben and Rose Mattus in the Bronx, New York, in 1961. Reuben and Rose Mattus were Polish-Jewish entrepreneurs who founded the Häagen-Dazs ice cream business in the United States. Häagen-Dazs was created in 1961 by Reuben and Rose Mattus in The Bronx, New York. It was high in butterfat and had less air, which, according to Rose Mattus' autobiography, was the result of a factory accident, when the air injection pump broke. Reuben and Rose Mattus were American entrepreneurs who founded the Häagen-Dazs ice cream business.. Rose Mattus (23 November 1916 – 28 November 2006) was born as Rose Vesel into a tailoring family who made theatrical costumes in Manchester.Her Jewish parents had come from Poland.They briefly moved to Belfast with a theatre company and left for New York in 1921 when Rose … To install click the Add extension button. [1] After this, they launched the Mattus Ice Cream Company in 1992, this time specializing in low-fat products, calling them Mattus' Lowfat Ice Cream. To give their brand a foreign twist, they decided to incorporate Dutch, as they were both drawn to the language’s charisma. Filing Date: October 28, 1983: File Number: 877338 It was high in butterfat (some sources say … [10], Rose Vesel Mattus and Jeanette Friedman (2004). Reuben and Rose Mattus were Polish Jewish entrepreneurs who founded the Häagen-Dazs ice cream business. [3] Reuben consulted some books and started to make a new heavy kind of ice cream. [1] By 1973, it was sold throughout the United States, and in 1976 the first Häagen-Dazs store opened in Brooklyn. [1] After this, they launched the Mattus Ice Cream Company in 1992, this time specializing in low-fat products, calling them Mattus' Lowfat Ice Cream. [1] Her first marketing ploy was to dress up elegantly – in keeping with the upmarket positioning of the brand – and give away free samples at local grocers. Rose Mattus, a longtime Jewish philanthropist and one of the creators of Häagen-Dazs ice cream, died November 28 in Westwood, N.J., at the age of 90. [6], The business was sold to the Pillsbury Company in 1983 for $70 million. Reuben and Rose Mattus were Polish-Jewish entrepreneurs who founded the Häagen-Dazs ice cream business in the United States. The Emperor of Ice Cream: The True Story of Häagen-Dazs. He used it as a tribute to Denmark's good treatment of … In 1982, Reuben and Rose Mattus received the Golden Plate Award of the American Academy of Achievement. [10], Rose Vesel Mattus and Jeanette Friedman (2004). Reuben Mattus, the Polish immigrant who stuck an umlaut on a nonsensical name and parlayed the exotic result into the multimillion-dollar company … [1] For faster navigation, this Iframe is preloading the Wikiwand page for Reuben and Rose Mattus . That's it. They made theatrical costumes and briefly moved to Belfast with a theatre company and emigrated to New York as steerage passengers on board the SS Berengaria in October 1921 when Rose was five years old. We are unaware of information about Reuben's family or relationships. [3] Reuben consulted some books and started to make a new heavy kind of ice cream. Related topics. Reuben and Rose Mattus were Polish-Jewish entrepreneurs who founded the Häagen-Dazs ice cream business in the United States. Try our monthly plan today. It was high in butterfat (some sources say … It will enhance any encyclopedic page you visit with the magic of the WIKI 2 technology. [1], From its launch in 1961, the ice cream was made using cream and natural ingredients for the flavorings, in contrast with competing brands which used often artificial ingredients. Rose Mattus, who created Haagen-Dazs ice cream with her husband, Reuben, passed away last week. Reuben Mattus. Thanks for reading! The Mattuses lived in Cresskill, New Jersey. [5] Another part of her strategy was to market the brand to university students, and she made certain that ice cream parlors near New York University in Greenwich Village carried Häagen-Dazs. Reuben believed the previous name was partly the reason for his failure, and Reuben Mattus and Rose Mattus figured that having a foreign name would help sell their uniquely crafted ice cream. The "Häagen-Dazs" name was invented by Mattus since it was "Danish-sounding". [7] Häagen-Dazs is now owned by General Mills.[1]. After finishing high school, she became a book … Rose Mattus was born about 1917 in England. Reuben Mattus, the Polish immigrant who stuck an umlaut on a nonsensical name and parlayed the exotic result into the multimillion-dollar company … The husband-and-wife ice cream entrepreneurs Reuben and Rose Mattus knew as much when they decided to start their own confection company in the Bronx in 1959. He invented the Danish-sounding 'Häagen-Dazs' as a tribute to Denmark's exemplary treatment of its Jews during the Second World War,[2] adding an umlaut which does not exist in Danish, and even put a map of Denmark on the carton. He arrived at the Port of New York on the SS Vestris with his widowed mother Lea on March 5, 1921, several months before Rose Vesel. Reuben and Rose Mattus. The Wordsmithy. [5] Another part of her strategy was to market the brand to university students, and she made certain that ice cream parlors near New York University in Greenwich Village carried Häagen-Dazs. [1] He started in the ice cream business as a child of 10, joining his uncle who was in the Italian lemon-ice business in Brooklyn, helping his mother squeeze lemons for the ices. Subscribe Unlock nonprofit financial insights that will help you make more informed decisions. [1], Reuben and Rose met in Brownsville, Brooklyn, New York. REUBEN AND ROSE MATTUS AND DORIS AND KEVIN HURLEY FOUNDATION, INC. NEW YORK DOMESTIC NOT-FOR-PROFIT CORPORATION: WRITE REVIEW: Address: Fox Horan & Camerini Llp 825 Third Avenue New York, NY 10022: Registered Agent: Oleg Rivkin, Esq. Orphelin de père à la suite de la Première Guerre mondiale, Reuben Mattus quitte la Pologne avec sa mère, Léa, et émigre aux États-Unis en 1921. He was buried in Cedar Park and Beth El Cemeteries, Paramus, New Jersey. They opened their first store on November 15, 1976 in Brooklyn. Reuben and Rose Mattus Foundation Inc. lock Unlock financial insights by subscribing to our monthly plan. The Emperor of Ice Cream: The True Story of Häagen-Dazs. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976. Häagen-Dazs is an ice cream company founded in 1961 by Reuben and Rose Mattus, two Jewish-Polish immigrants, in the Bronx, New York. [6] They were also staunch admirers of Rabbi Meir Kahane. Reuben believed the previous name was partly the reason for his failure, and Reuben Mattus and Rose Mattus figured that having a foreign name would help sell their uniquely crafted ice cream. 24 likes. The source code for the WIKI 2 extension is being checked by specialists of the Mozilla Foundation, Google, and Apple. Doris Mattus Hurley is the daughter of Reuben and Rose Mattus, co-founders of Haagen-Dazs ice cream. We have created a browser extension. Reuben and Rose Mattus were Polish-Jewish entrepreneurs who founded the Häagen-Dazs ice cream business in the United States. Rose and Reuben Mattus Reuben Mattus (1912-1994) was born in Poland during World War I, which took his father’s life. [6], The business was sold to the Pillsbury Company in 1983 for $70 million. He was born on January 8, 1913. He arrived at the Port of New York on the SS Vestris with his widowed mother Lea on March 5, 1921, several months before Rose Vesel. Reuben and Rose Mattus named the company “Haagen-Dazs” because it was “Danish-sounding” and as a tribute to Denmark for the notably kind way is treated its Jews during World War II. The company was founded in 1961 by Reuben and Rose Mattus, a Polish Jewish couple who, coincidentally, each emigrated to the U.S. in 1921. https://www.nysun.com/obituaries/rose-mattus-90-co-founder-of-hagen-dazs Rose Vesel met Reuben Mattus when they were children, both Eastern European Jewish immigrants in Brooklyn. Reuben Mattus (1912 - January 27, 1994) was born in Poland of Jewish parents. Biography Reuben Mattus. After finishing high school, Rose went to work as a book-keeper at the Senator plant in 1934, and the two married in 1936. You could also do it yourself at any point in time. The brand, which grew only slowly through the 1960s, was at first distributed nationally by Greyhound Bus deliveries to college towns. [1] Her first marketing ploy was to dress up elegantly – in keeping with the upmarket positioning of the brand – and give away free samples at local grocers. "Rose Mattus, 90, Co-Creator of Häagen-Dazs Ice Cream, Dies", "Rose Mattus, 90, Co-Founder of Häagen-Dazs", "Frozen Friday: 'I'm Related to the Makers of Häagen-Dazs, "Lives Well Lived: Reuben Mattus; The Vichyssoise Of Ice Cream", "Rose Mattus. Reuben and Rose Mattus. This snapshot of Rose Mattus's life was captured by the 1940 U.S. Census. Reuben… As a teenager Rose met Reuben Mattus, whose Russian immigrant family ran a small ice cream business. [6] They were also staunch admirers of Rabbi Meir Kahane. Telephone: 6465064465 ; 90% of Foundations don't have websites. The brand, which grew only slowly through the 1960s, was at first distributed nationally by Greyhound Bus deliveries to college towns. She went to work as a bookkeeper at the Senator plant in 1934 and within two years had married Reuben. Would you like Wikipedia to always look as professional and up-to-date? In 1959, he decided to form a new ice cream company with a foreign-sounding name. In 1982, Reuben and Rose Mattus received the Golden Plate Award of the American Academy of Achievement. Rose Mattus was the Co-Creator of Haagen-Daz ice cream. The Mattuses were kept on as consultants after the sale until Pillsbury was bought by Grand Metropolitan. With her husband, Reuben, they turned a family owned ice cream business in the Bronx into a national brand with the invented name Haagen-Dazs, passed away in Westwood, N.J. She was 90 years old. Häagen-Dazs is an American ice cream brand, established by Reuben and Rose Mattus in The Bronx, New York, in 1960. [4] Reuben developed the flavors and Rose marketed the product. It will enhance any encyclopedic page you visit with the magic of the WIKI 2 technology. The Mattuses were kept on as consultants after the sale until Pillsbury was bought by Grand Metropolitan. [1] By 1973, it was sold throughout the United States, and in 1976 the first Häagen-Dazs store opened in Brooklyn. Related Famous Taglines: HB ice cream - One of life's simple pleasures. He arrived at the Port of New York on the SS Vestris with his widowed mother Lea on March 5, 1921, several months before Rose Vesel. In 1959 Rose Mattus and her husband, Reuben, created the first nationally available American luxury ice-cream brand. Mattus, Reuben & Rose Mattus Foundation was founded in 2004, and is located at 100 Union Ave in Cresskill. Sa mère tient un commerce de glaces à New York et Reuben est chargé des livraisons. It employs 5 employees and is generating approximately $140,000.00 in annual revenue. [1], Reuben Mattus (1912 – January 27, 1994) was born in Poland of Jewish parents. They were known as supporters of Israel, founding a school of high technology in Herzliya which bears their name,[8] and supporting the Israeli settlements. Häagen-Dazs (US: / ˈ h ɑː ɡ ə n d æ s /, UK: / ˌ h ɑː ɡ ə n ˈ d ɑː z /) is an American ice cream brand, established by Reuben and Rose Mattus in The Bronx, New York, in 1960.Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976. Haagen-Dazs is a Brooklyn-born, super-premium ice cream company that started in the early '60s by Reuben and Rose Mattus. Häagen-Dazs is an ice cream company founded in 1961 by Reuben and Rose Mattus, two Jewish-Polish immigrants, in the Bronx, New York. Born Nov. 23, 1916, Rose Vesel Mattus left her native Poland when her Jewish family immigrated to Brooklyn in 1921. Blue Bell Ice Cream - The best ice cream in the country. I use WIKI 2 every day and almost forgot how the original Wikipedia looks like. Rose Vesel and Reuben Mattus, creators of the super-premium ice cream brand Häagen-Dazs, managed to achieve the elusive American Dream by banking on butterfat. He and his mother moved to New York when he was still a child. He arrived at the Port of New York on the SS Vestris with his widowed mother Lea on March 5, 1921, several months before Rose Vesel. They made theatrical costumes and briefly moved to Belfast with a theatre company and emigrated to New York as steerage passengers on board the SS Berengaria in October 1921 when Rose was five years old. [1], Reuben Mattus (1912 – January 27, 1994) was born in Poland of Jewish parents. By the late 1920s, the family began making ice pops, and by 1929 chocolate-covered ice cream bars and sandwiches under the name Senator Frozen Products, selling them from a horse-drawn wagon in The Bronx. Rose Mattus, who with her husband, Reuben, turned a family-owned ice cream business in the Bronx into a national brand with the invented name Häagen-Dazs, died Tuesday in Westwood, N.J. He married business whizz Rose, and together they launched Häagen-Dazs with three simple flavours: chocolate, vanilla and coffee. As Jewish immigrants from Europe, both Rose and Reuben grew up familiar with struggle and hard work. They were known as supporters of Israel, founding a school of high technology in Herzliya which bears their name,[8] and supporting the Israeli settlements. [2], Rose Vesel Mattus (November 23, 1916 – November 28, 2006) was born in Manchester, United Kingdom as Rose Vesel to Jewish parents who had emigrated from Poland. The woman who sold Häagen-Dazs to America", "Golden Plate Awardees of the American Academy of Achievement". Doris Mattus Hurley's House (Google Maps). Haagen-Dazs is a Brooklyn-born, super-premium ice cream company that started in the early '60s by Reuben and Rose Mattus. He invented the Danish-sounding 'Häagen-Dazs' as a tribute to Denmark's exemplary treatment of its Jews during the Second World War,[2] adding an umlaut which does not exist in Danish, and even put a map of Denmark on the carton. The Mattuses lived in Cresskill, New Jersey. The Wordsmithy. What started out as a simple family business … [9] They had two daughters, Doris Hurley and Natalie Salmore, and five grandchildren. [4] Reuben developed the flavors and Rose marketed the product. In a masterstroke of marketing, Rose and Reuben Mattus pulled the name Häagen-Dazs out of nowhere. Reuben Mattus died on January 27, 1994 at 81 years old. Reuben and Rose Mattus were in the ice cream business and, growing up, I was in the business of telling everyone I knew about this tenuous family … Congratulations on this excellent venture… what a great idea! Born Nov. 23, 1916, Rose Vesel Mattus left her native Poland when her Jewish family immigrated to Brooklyn in 1921. Rose and Reuben Mattus Reuben Mattus (1912-1994) was born in Poland during World War I, which took his father’s life. [7] Häagen-Dazs is now owned by General Mills.[1]. In 1940, she was 23 years old and lived in Bronx, New York, with her husband, Reuben… and is located at Fox Horan & Camerini Llp 825 Third Avenue, New York, NY 10022. Haagen-Dazs is a company founded by Reuben and Rose Mattus. 20th-century American businesspeople (79) British Jews (39) American culture (27) Demographics of the United States (16) Polish Jews (13) The Mattus’ sold their company to Pillsbury in 1983 to focus on family life and enjoy their success. Reuben et Rose Mattus sont les fondateurs de la société Häagen-Dazs.. Biographie. From the age of nine, Reuben Mattus dedicated himself to ice cream, with the sole mission of creating a silky, smooth and creamy texture and flavours that were deserving of an adult’s palate. She and Reuben were married in 1936. 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[2], Rose Vesel Mattus (November 23, 1916 – November 28, 2006) was born in Manchester, United Kingdom as Rose Vesel to Jewish parents who had emigrated from Poland. [1], Reuben and Rose met in Brownsville, Brooklyn, New York. A new company was created under the brand Häagen-Dazs. EIN 133183976 . 20th-century American businesspeople (79) British Jews (39) American culture (27) Demographics of the United States (16) Polish Jews (13) Haagen-Dazs creates premium low-fat ice cream, ice cream bars, frozen yogurt, sorbet, and gelato. Rose was born Riva Rochel Vesel in 1916 to Polish parents. The woman who sold Häagen-Dazs to America", "Golden Plate Awardees of the American Academy of Achievement", https://en.wikipedia.org/w/index.php?title=Reuben_and_Rose_Mattus&oldid=983825753, Creative Commons Attribution-ShareAlike License, This page was last edited on 16 October 2020, at 13:24. After finishing high school, Rose went to work as a book-keeper at the Senator plant in 1934, and the two married in 1936. In 1959, he decided to form a new ice cream company with a foreign-sounding name. Location 900 Walt Whitman Rd 200 Melville, NY United States 11747 . She and Reuben were married in 1936. Reuben passed away in 1994 and Rose in 2006, shortly after her 90th birthday. [1] He started in the ice cream business as a child of 10, joining his uncle who was in the Italian lemon-ice business in Brooklyn, helping his mother squeeze lemons for the ices. Around 1960, … It was established in 1961, in New York. It was market as a premium product that is rich in flavor without using emulsifiers or stabilizers. Rose Mattus, who created Haagen-Dazs ice cream with her husband, Reuben, passed away last week. In 1959 Rose Mattus and her husband, Reuben, created the first nationally available American luxury ice-cream brand. [1], From its launch in 1961, the ice cream was made using cream and natural ingredients for the flavorings, in contrast with competing brands which used often artificial ingredients. He and his mother moved to New York when he was still a child. The business now has franchises throughout the United States and many other countries around the world including Japan, the United Kingdom, Singapore, Australia, India, South Africa, China, Lebanon, New Zealand, Peru, Mexico and Brazil. Find them in Quick Start. To give their brand a foreign twist, they decided to incorporate Dutch, as they were both drawn to the language’s charisma. By the late 1920s, the family began making ice pops, and by 1929 chocolate-covered ice cream bars and sandwiches under the name Senator Frozen Products, selling them from a horse-drawn wagon in The Bronx. It was high in butterfat and had less air, which, according to Rose Mattus' autobiography, was the result of a factory accident, when the air injection pump broke. Contact Information. We know that Reuben Mattus had been residing in Cresskill, Bergen County, New Jersey 07626. Proposition H and New Processing for ADUs California Increases Density Bonus to 50% Task Force Recommends Fee and Permit Changes Central SoMa Clean Up Legislation Moves Forward The Registered Agent on file for this company is Oleg Rivkin, Esq. [9] They had two daughters, Doris Hurley and Natalie Salmore, and five grandchildren. Reuben & Rose Mattus & Doris & Kevin Hurley Foundation, Inc. Family foundation . The company's filing status is listed as Active and its File Number is 877338. Related topics. 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Staunch supporters of Israel, Reuben and Rose funded several cultural and educational projects in the nation, including a high technology institute for Israeli students.